R-sw Software is an ecosystem designed to run advanced statistical analyses specifically developed for market research projects.
R-sw Software are a collection of on-premise software applications. They are installed and run on your own hardware infrastructure and are hosted locally on your machine. Analysis scripts, data files and excel tools also are hosted locally in your chosen location and no components are transferred to the cloud/internet by R-sw Software. Your data file, analysis script and R-sw outputs are not encrypted at any time by R-sw Software – you have full control of your work. Excel tools (i.e., Conjoint simulators type A/B/C, TURF simulator, Allocation tool) supplied as part of R-sw Software are password protected but along with the tools you also receive the Excel password to unprotect them and amend them as required for your projects. This approach minimises any concerns about security risks like data privacy and online threats and excludes unforeseen costs and unexpected expenses.
The main component of R-sw Software is R-sw Platform which currently consist of five analysis modules: R-sw Conjoint, R-sw Discriminant, R-sw Drivers, R-sw Pricing, R-sw Tradeoff.
R-sw Conjoint
This is the R-sw module dedicated Advanced Conjoint Analysis:
This module is distributed with three market simulators fully customizable by the licensed user.
R-sw Discriminant
This is the R-sw module dedicated to:
- develop allocation tools
- run TURF Analysis, and
- weight or calibrate data
This module is distributed with a TURF simulator and an Allocation Tool, both fully customizable by the licensed user.
R-sw Drivers
This is the R-sw module dedicated to Advanced Key Driver Analysis:
- derived importance analysis via Shapley Values Analysis,
- Kano importance analysis, and
- Bradley-Terry analysis,
R-sw Pricing
This is the R-sw module dedicated to Advanced Pricing Analysis:
- Traditional van Westendorp Price Sensitivity Meter analysis
- Expected price analysis
- Van Westendorp acceptability analysis
- Van Westendorp volume and revenue analysis
R-sw Tradeoff
This is the R-sw module dedicated to Advanced Trade-Off modelling:
- design and analysis of a Paired Comparisons of Statements (PCS) exercise
- design and analysis of a Maximum Difference Scaling (MDS or maxdiff) exercise
All R-sw modules provide a user-friendly error reporting system and analysis progress console directly within the R-sw Platform application.
MapHelp is part of the R-sw Software ecosystem and is a standalone application. It is an advanced Excel utility for a rapid production of presentation-ready scatterplots and bubble maps, popular among researchers who love a user-friendly charting app.