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Conjoint – Choice Exercise – none option
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R-sw Software Solutions
R-sw Conjoint
Conjoint Analysis
Typical Business Objectives
Steps in Conjoint Research
The Conjoint Framework
Data Calibration in Conjoint
The Conjoint Design
Rank-Based Conjoint
Technical Features of R-sw Conjoint (RBC)
Allocation-Based Conjoint
Technical Features of R-sw Conjoint (ABC)
Choice-Based Conjoint
Technical Features of R-sw Conjoint (CBC)
Simulating the Market
R-sw Conjoint Simulators
Type A Simulator
Type A Simulator – Screenshots
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Type B Simulator – Screenshots
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Type C Simulator – Screenshots
Share Overstatement
Technical Features of R-sw Conjoint (Juster)
R-sw Discriminant
Discriminant Analysis & Allocation Tools
The Choice of the Algorithm
A Genetic Algorithm for Variable Selection
Technical Features of R-sw Discriminant (typing tool)
The R-sw Allocation Tool
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RIM Weighting
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Technical Features of R-sw Discriminant (Weighting)
Share Overstatement
Technical Features of R-sw Discriminant (Juster)
TURF Analysis
Simulating the Market
The R-sw TURF Simulator
Technical Features of the TURF Simulator
TURF Simulator – Screenshots
Technical Features of R-sw Discriminant (TURF)
R-sw Drivers
Key Driver Analysis
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Shapley Values (SV)
SV – Example
Technical Features of R-sw Drivers (SV)
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Technical Features of R-sw Drivers (Kano)
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Technical Features of R-sw Drivers (BT)
R-sw Pricing
Van Westendorp Price Sensitivity Meter Analysis (VW)
Traditional VW Analysis
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Volume Extension to VW
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R-sw Tradeoff
Trade-Off Modelling
Paired Comparisons of Statements (PCS)
PCS: the Exercise
PCS: the Design
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Technical Features of R-sw Tradeoff (MDS)
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