- Assessment of business objectives
- Choice of most appropriate conjoint model
- Identification of attributes and levels to explore (conjoint grid)
- Questionnaire and conjoint exercise development
- Pilot interviews / soft launch
- Full fieldwork launch / data collection
- Quality checks on collected data
- Conjoint utilities estimation
- Simulator development
- Results validation
- Presentation of findings
The Consulting Team can provide valuable help throughout the project, with particular focus on maximising the outcome and high commitment to quality. We are well-known for not taking shortcuts, never!