What does R-sw Discriminant do?
- it provides a lists of all possible combinations of TURF items (or the top 10, 100, etc.) sorted by their reach value in descending order.
Details:
- input data could (a) represent exposure / non-exposure of respondents to individual TURF items or (b) represent information on the level of exposure, possibly reflecting the exposure (or purchase) frequency;
- if required, weights can be specified for respondents and/or TURF items;
- the size of the combinations required can be specified (e.g., combinations of 4 items);
- if required, some TURF items could be forced to appear in each combination;
- if cost of individual TURF items is specified, each combination provided includes the total cost of the items in the combination; this is used to filter out combinations based on the total cost so that, for instance, only combinations with a total cost lower than a certain threshold are kept (to show combinations within budget);
- various depth of analysis can be specified (default: depth 1);
- data can be easily imported and outcomes can be exported as CSV/text files.
Support, Manual and Examples:
- technical support and statistical consulting is available free of charge (within reasonable limits);
- an ‘html’ manual is provided with a detailed description of all available functions;
- full working examples are provided to help the User to become familiar with the package. These examples can be easily adapted by the User for new projects.
Note: this is a pure analysis tool, therefore data must be collected through an external source (such as a CAWI, CAPI or PAPI system).